Big Island Districts

Meet the makers of Hawaiʻi Island's six traditional moku (districts).

Island of Inspiration

Ancient Hawaiians divided Hawaiʻi Island into six unique moku, or zonesHilo, Hāmākua, Kohala, Kona, Kaʻū, and Puna—honoring their distinctive geography, climate, and ruling aliʻi (chiefs). Today we’re proud to feature and celebrate the talented makers and local retailers fortunate enough to call home these sacred, magnificent places.


Northeast Hawaiʻi Island

Inspired by emerald forests, roaring waterfalls, and the fertile valleys of the windward coast.


East Hawaiʻi Island

Inspired by magnificent bay views, life-giving rain, and the power and enchantment of hula.


South Hawaiʻi Island

Inspired by fiery lava, black sand beaches, and the cloud forest song of the ʻiʻiwi.


Northwest Hawaiʻi Island

Inspired by sun-drenched shores, windswept pastures, and cool mountain air—this is Paniolo Country!


West Hawaiʻi Island

Inspired by picturesque fishing villages, golden sunsets, and the aroma of roasting coffee.


Southeast Hawaiʻi Island

Inspired by resilient communities, free spirits, and the mana of ever-evolving landscapes.

"For me, Hawaiʻi's balmy airs are always blowing, its summer seas flashing in the sun; the pulsing of it surfbeat is in my ear; I can see its garland crags, its leaping cascades, its plumy palms drowsing by the shore, its remote summits floating like islands above the clouds... in my nostrils still lives the breath of flowers that perished twenty years ago."
Mark Twain

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